Jack's Law Practice Story | Follow Up DFY - Michael Johnson Digital Agency

The Tale of the Attorney with too many bills and not enough clients.

 How Jack turned his Empty Law Practice around with a simple, but powerful "VIP Business Card".

Part 1: 
The Attorney that was couldn't seem to get his office off the ground when he moved to a new town.

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This is Jack.

(a cartoon version of him anyway)


Jack is a 9 year veteran lawyer that had built a successful law practice in a small town in the Midwest, United States. He built a practice on top of his reputation of being fair, detail oriented, and extremely knowledgable of legal code.

His clients loved him and he felt like he really made a difference in their lives. Over the years he saw his work pay off in the form of watching his clients get more and more successful.

Things were going well for Jack and as time went on he had to do less and less to grow his business because his clients were always sending him new clientele in the form of referrals. 


In March of 2022, everything changed.
Jack's wife got an amazing opportunity and was promoted to the head of her division. That meant more money for their family and a job that she would enjoy more. 

There was just one problem. They were going to have to relocate cross state for her new position. Jack didn't mind as he believed he was going to be able to keep a lot of his current clients and he wanted his wife to be happy. 


They packed up their house, kids, and pets and made the move. 


Once they got settled, Jack got to the task of setting up a new office and building up a new set of clientele to replace the folks that had moved on when he left town (he lost a lot more clients than he thought he would due to the fact that a lot of them were very big on being able to meet up with their lawyer in person a few times a year.)


The new town was tough on Jack.

Everything about this new place was different and it was hard for Jack to get out there and meet people. There were already well established attorneys in town and it was really hard convincing these folks to give him a shot when they had been with the same law firms for years.


Jack's new office wasn't cheap and his bills were starting to pile up. He was getting really stressed and after about 5 months of little to no growth for his new office, he was getting worried.


He was getting desperate when something lucky happened.


The Night a random Facebook Post changed everything for Jack.

One night while Jack was browsing Facebook before falling asleep, he ran across a post from a fellow lawyer that he had gone to school with. It seemed that his friend had recently gotten extremely busy in his office. The friend posted all about it in a private Facebook group and was now sharing what he had done that was working in his law practice  with his fellow ex-classmates.


It all centered around a special "Business Card and one page Mini website".

Part 2: 
The clever "Mini-website and Business card" strategy that changed Jack's Luck and saved his Practice.

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Inside of the private Facebook Group, Jack's ex-classmate walked through the strategy that he had started to implement that had changed everything in his law practice. 

It worked like this...

The Special Business Card and Mini-Website Strategy

Jack's ex classmate had started giving out a special business card that was a bit different. 


On the front was a QR code and on the back it said "VIP Card" in big silver letters. Below in smaller letters read "In Case of a Legal Emergency, hover your phone over this card or scan the code".

When you hovered your phone over the card or scanned the qr code, you were taken to a simple, one page, website that had the following information.


A) The Law Firms Phone number, address, and hours.
B) The Attorney's Personal Cell Phone Number that could be called anytime after hours.

C) A message that said the holder of the card was entitled to VIP treatment at their office.


The real trick to this was what the Attorney was doing with the cards on a daily basis.

  • Step 1: 
    The Attorney gave 5 "Hold this next to your Phone in case of Emergency" cards to each of his best existing clients and told them to give them as gifts to their 5 best friends or favorite family members.

  • Step 2:
    He told them that the person they gave the card to didn't have to be one of his clients. He would answer the phone if they called and treat them like family and see them after hours if they needed it.

  • Step 3:
    The Attorney took these cards with him everywhere. If he met someone and they had a good conversation, they got one of the special VIP Cards. This was always a parting gift to people that he talked to and it was always something that people really appreciated.

  • Step 4:
    The Attorney spoke at the 3 major civic groups (Lions, Kiwanis, Rotary) in his own town and handed out the VIP Cards to all of the members each group as a thank you for having him.

  • Step 5:
    The Attorney signed up at his local chamber and made sure that each Chamber employee was given a VIP card.


After reading about the strategy, Jack got to work. He sourced the special "NFC cards" with the "hover" technology and printed the qr codes and text on the card. From there he started implementing the 5 steps with cards.


What happened next blew him away.

Part 3: 
What Happened to Jack's Law Practice once he started using the special cards and the "Mini-website".

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Within a few week's of Jack implementing the NFC Business cards, he started to see traffic pick up in his office. 

His few existing clients in the new town were handing their 5 cards out like crazy to their friends and family and it was amazing to see how many of them had been needing a new attorney.... but just didn't know who to trust.


The Chamber of commerce employees came in almost immediately for help with things and became a huge source of referrals right away. They kept coming back to get more of the special cards and passed them out to a ton of the Chamber members.


The local civic organization members also chipped in a huge amount of referrals over the next few months.


Since each new client was given more cards to pass out to their favorite people, this strategy quickly grew like wildfire.


Jack's little law office quickly turned into a big one!

Part 4: 
Want to set up your own NFC Business Cards and special Mini-websites to grow your law firm Business just like Jack?

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My team and I love helping businesses grow and we specialize in Law Firm marketing.

The best part?
You can get started with your own set of NFC Business Cards to use this strategy for around $100. 

Use the contact info below and call or text me. 
We'd be glad to hop on a call and get you set up with your own "VIP Cards" and get you the same kind of results Jack got.

Michael Johnson
Owner at FollowUpDFY

Call or Text me at (206) 486-6267

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